A valuable add-on service for our IRIS Venue and IRIS Web customers...

Marketing tools to analyse your customers, and target and implement your marketing campaigns

• Management dashboard for at-a-glance monitoring
• Personalised email, SMS, print and telephone marketing campaigns
• Closed loop measurement of each offer and message
• Report on audience profile, spend and behaviour
• Direct feed of live data from IRIS Venue or IRIS Web
• Browser delivered, fully managed toolset
• Powered by Purple Seven

Turn your data into valuable information

Every organisation needs to know more about their customers: how often they attend, what they purchase, when they purchase and how much they spend. IRIS Marketing turns your box office data into valuable marketing information for you to use to develop and measure cost effective sales and marketing activities.

Integrated with IRIS Venue and IRIS Web

Ticketing and customer data captured through IRIS Venue and IRIS Web is uploaded overnight, into IRIS Marketing. IRIS Marketing provides a closed loop system for all your data collection and analysis requirements. It allows you to analyse your data, without impacting on your day to day operations, through IRIS Web or IRIS Venue.

Simple to learn and use

IRIS Marketing is simple to learn and understand; you don’t need to be an IT expert to use it. This is ideal where resources are limited and staff are at a premium. Accessed through a secure, password protected web interface you can use it from any location and control who can log on and use the toolset.

Management Dashboard with at-a-glance reporting

Once you have logged on to IRISIRIS Marketing, the management dashboard gives you an ‘at-a –glance’ overview of your customers and events. Easy to view graphical and numerical reporting allows you to understand the ‘big picture’, before drilling down through each section right to the individual customer level. Showing all the information you need to effectively manage your events and marketing.

Integrated direct marketing tool

IRIS Marketing contains fully integrated direct marketing functionality allowing you to develop, manage and monitor all your marketing campaigns using email, SMS, direct mail and outbound calling. Campaign details are automatically added to customer records to allow you to track campaigns and analyse results for future marketing. The campaign data and collateral is held in one place, allowing you to revisit a historical campaign and have complete visibility of the content and impact of that campaign.

Easy to build and manage marketing campaigns

Create your marketing campaigns or edit existing campaigns using the easy to use interface. And you have the ability to simply import external data from a spreadsheet directly into IRIS Marketing. All related campaigns can be viewed together to make tracking campaign progress simpler. Run one-click reports for more detailed campaign analysis.

Reporting customer behaviour

Have the ability to really understand who your customers are, which events they are attending, how much do they purchase, when they buy them and how they react to marketing campaigns. IRIS Marketing allows you to analyse your data by a particular event, venue or season, or a specific customer attribute. Compare events against each other to help you forecast sales and plan your marketing campaigns more effectively and plot sales and ROI.

Develop lasting customer relationships

Use the data you are collecting to drive lasting relationships with your customers. Ensure that the correct data is input and then use the power of the analysis and reporting toolset to plan your sales and marketing activities. Run targeted marketing campaigns with offers and information that will be well received by your customers. Measure and monitoring the activity so that you can predict booking patterns and identify where marketing activity is needed to ensure customers stay loyal.

Powered by Purple Seven

IRIS Marketing is powered by Purple Seven, the market leaders in providing integrated marketing solutions.

• Contact IRIS Ticketing Solutions to find out more
• Case studies
• IRIS Venue
• IRIS Express