Return To Camden Town: Mixing Tradition With The Latest Online Ticketing Solutions

The Return to Camden Town Festival is the UK's internationally-renowned traditional Irish music, song and dance festival celebrating its tenth year in 2008. This late October festival features ten action-packed days, where some of the top traditional players, singers and dancers from the UK, Ireland, and the US entertain and teach in a full programme of concerts, céilís, workshops, sessions, and lectures for adults and children at all levels.

This year, for the first time in their 10 year history, they have offered tickets for sale over the internet using ts Express, the free online ticketing solution from ts.com. Tickets could be purchased using credit and debit card payments – enabling people to buy their tickets in advance from their website, securing tickets for their favourite acts. Andrew Frank from Return to Camden comments on how ts Express has contributed to the success of the event, “We have sold over 450 tickets with ts Express; it is very easy to set up and use and easily allows us to convert the interest in our events to ticket sales. “

An automatic email confirmation is sent to the ticket purchaser confirming their booking and including their bar-coded print-at-home ticket – saving time and administration for the organisers. The benefits to the organisers include having easy online access to reports showing who is booked for each event, helping to plan for popular events. And with direct access to the ticket sales funds through a Pay Pal account, ticket reconciliation is an easy task.

Camden Town is recognised in the traditional Irish music community as playing an important role in nurturing tradition as many immigrants from Ireland come together in the local pubs to practice the music of their homeland, bringing this wonderful tradition to London’s wider multicultural population. Now they have successfully introduced the latest ticket purchasing methods with the traditions of old, they are looking forward to greater ticketing success with ts Express for their future events.