e-Marketing...Driving sales online

Drive maximum traffic to your website with a multi-faceted e-marketing strategy.

When done properly, e-marketing will generate a stream of pre-qualified visitors to your website, a predictable percentage of whom will convert into customers.

e-Marketing is inexpensive and readily measurable, allowing you to plot your return on investment with a high degree of accuracy.

• Build and maintain a relationship with your customers
• Keep your brand fresh in their minds
• Send updates about your events and information
• Drive sales with last minute offers

Full e-marketing functionality is included as part of the ts.com solution, providing a powerful addition to your marketing tool kit.

Cost effective, targeted marketing...

IRIS Ticketing Solutions web based e-marketing interface is an easy to use tool that enables you to communicate with your customers and prospects through plain text or HTML emails and SMS messages. You can run targeted email campaigns, send newsletter updates, keep members up to date or simply remind customers about important event information, all through our cost-effective e-marketing tool.

Maximise your sales potential via links in your emails to send customers directly to your ticket sales area; drive promotions or offer tickets not yet on general sale. These links are tracked automatically and you can see at a glance just how many people have clicked through and gone on to make a purchase.

Building affiliate links

If you work with third party partners, affiliates or agents why not consider putting a link on their website that directs customers directly to the sales area of your site? Using ts.com’s e-marketing functionality, you can create unique trackable hyperlinks to enable you to identify which sites visitors are coming from and how many of them are purchasing your tickets. Our flexible reporting capability will help you measure campaign effectiveness and report back to any third parties, simply and easily.

Plus...IRIS Marketing

A valuable optional service for our tsVenue and ts Web customers

Marketing tools to analyse your customers, and target and implement your marketing campaigns

• Management dashboard for at-a-glance monitoring
• Personalised email, SMS, print and telephone marketing campaigns
• Closed loop measurement of each offer and message
• Report on audience profile, spend and behaviour
• Direct feed of live data from ts Venue or ts Web
• Browser delivered, fully managed toolset
• Powered by Purple Seven

Click here to find out more about IRIS Marketing